Great Lakes Energy Co-Op Remarketing

Using remarketing to spread program awareness and sign-ups.

The Challenge

Great Lakes Energy is one of the largest coops in the state of Michigan. They have a significant membership base and wanted a way to spread awareness on their special community programs including solar panels, grants, safety programs and more!

The Solution

Fungi works closely with GLE’s director of communications to develop new programs each month and leverages a combination of unique landing page designs, homepage banners and remarketing ads to target locals.

The Results

In just the first 2 months of program launch, the remarketing ads were viewed nearly 700,000 resulting in over 1,300 visits and 45 program signups (valued at over $25,000).