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Measuring Membership Engagement: Key Metrics and KPIs to Track
Track member engagement with 4 key metrics: surveys, social media, advertising reach and click-through rate. Benchmark data over time to optimize experience.
How to Track Offline Marketing
Offline marketing efforts generally take a lion’s share of the marketing budget for many businesses. It is a time-tested and useful marketing...
Marketing Automation Software Review – Silverpop
Company Overview: Silverpop (An IBM® Company) is an online tool used for email marketing and lead management solutions. It is cloud-based and offers...
Using Dynamic Content Based On User Information
Dynamic content can be used in a variety of different ways to help personalize messages to your customers based on information they've provided to...
A/B Testing With Email
A/B testing involves showing a certain selection of your community one version of an email, advertisement, web page, site-wide call-out or other...
List Building And Segmentation
Once you have set up your core database, it's time to determine how to build your lists and segment your target audience into their own groups....
Email Send-Time Optimization
The Question: When is the best time to send my email newsletter? For starters, what time (or times) of the day do you normally check your email? If...
Surveys And Informal Questioning
Prospects and existing customers within your database can be great for a lot more than just one-to-one selling opportunities. In addition to...
Company Review Emails
Much like product review emails, company ratings can have a huge impact on conversion rates and buyer confidence. Reviews can also effect where your...
