Growth Strategy
Scale smarter, not harder.
Marketing strategies built to increase impact, revenue, and retention
We help brands identify growth opportunities, improve conversion funnels, and maximize the performance of their existing platforms, tools, and campaigns.
Why brands choose Fungi for Growth Strategy:
- Conversion funnel audits and optimization plans
- Scalable campaign frameworks and automation
- Full-funnel growth planning tied to revenue goals
- Long-term strategies that build momentum over time
Trusted By Top Local and Global Brands
Industries We’ve Helped with Growth Strategy
Nonprofits
Awareness to donation and program signups
SaaS and Tech
Scalable funnels and recurring revenue strategy
Health and Wellness
Program and membership growth
Professional Services
Demand growth and sales enablement alignment
YMCA Google Ad Grants Growth Strategy
Challenge
The YMCA of Greensboro had a strong local presence, but limited search visibility. Most online engagement came from direct, email, or social channels. As a nonprofit with eight branches, they qualified for the Google Ad Grants program—offering up to $10,000/month in free ad spend—but needed help applying and managing it effectively to fuel growth.
Strategy
We facilitated the Google Ad Grants application, ensured compliance with program guidelines, and began by launching 10 campaigns focused on both branded and non-branded fitness-related searches.
Over time, we expanded the campaign strategy to include:
- 65 campaigns total, actively optimized on a rolling basis
- Spanish-language ad sets to reach broader audiences
- Targeted creative, keyword refinement, and landing page optimization
- Tracking and testing to improve performance, conversion, and retention
Results
- Increased ad spend from <$2,500/month to full $10,000/month utilization
- 1,610 average clicks per month
- 1 minute 55 second average time on site
- $5,045 average monthly revenue from promoted programming
- 25 campaigns actively running and driving measurable results
What is Growth Strategy?
Growth strategy is about identifying what’s working, fixing what’s not, and finding scalable ways to grow your reach, revenue, and retention over time. It combines performance analysis, platform improvements, and tactical execution to move your business forward.
At Fungi Marketing, we help brands unlock new levels of growth by streamlining processes, optimizing spend, and building systems that scale.
Our Approach to Growth Strategy
Funnel and Platform Audits
We start by analyzing your marketing funnel and core platforms to identify drop-off points, missed opportunities, and areas to scale.
Resource Maximization
We help you get the most out of what you already have—ad budgets, CRMs, websites, email systems—before asking for more investment.
Multi-Channel Optimization
We refine your presence across paid search, email, organic, and social to ensure consistency, clarity, and results at every stage of the journey.
Conversion and Retention Focus
Growth isn’t just about acquisition. We improve activation and retention with lifecycle strategies that keep customers engaged and loyal.
Ongoing Strategy and Support
We’re not a one-and-done partner. We evolve your strategy over time with continuous testing, analysis, and performance tracking.
When to invest in Growth Strategy
Growth strategy is critical when:
You’ve hit a plateau with traffic, leads, or conversions
You want to scale without adding more budget
You’re seeing high engagement but low conversion
You need to get more ROI from existing campaigns and tools
You’re preparing to expand offerings or enter new markets
Why Choose Fungi Marketing for Growth Strategy?
We help organizations scale with purpose—not just more traffic, but better strategy, better conversion, and more sustainable success.
You’ll get:
Better use of the tools, assets, and campaigns you already have
Performance-focused insights and reporting
A growth partner who evolves with you, not just around you
Let’s Unlock What’s Next
Ready to scale your brand with purpose? Let’s build a growth strategy that works harder, smarter, and longer-term.