Growth Strategy

Scale smarter, not harder.
Marketing strategies built to increase impact, revenue, and retention

 We help brands identify growth opportunities, improve conversion funnels, and maximize the performance of their existing platforms, tools, and campaigns.

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Trusted By Top Local and Global Brands

Industries We’ve Helped with Growth Strategy 

Nonprofits

Awareness to donation and program signups

SaaS and Tech

Scalable funnels and recurring revenue strategy

Health and Wellness

Program and membership growth

Professional Services

Demand growth and sales enablement alignment

Case Study

YMCA Google Ad Grants Growth Strategy

Challenge

The YMCA of Greensboro had a strong local presence, but limited search visibility. Most online engagement came from direct, email, or social channels. As a nonprofit with eight branches, they qualified for the Google Ad Grants program—offering up to $10,000/month in free ad spend—but needed help applying and managing it effectively to fuel growth.

Strategy

We facilitated the Google Ad Grants application, ensured compliance with program guidelines, and began by launching 10 campaigns focused on both branded and non-branded fitness-related searches.

Over time, we expanded the campaign strategy to include:

  • 65 campaigns total, actively optimized on a rolling basis
  • Spanish-language ad sets to reach broader audiences
  • Targeted creative, keyword refinement, and landing page optimization
  • Tracking and testing to improve performance, conversion, and retention

Results

  • Increased ad spend from <$2,500/month to full $10,000/month utilization
  • 1,610 average clicks per month
  • 1 minute 55 second average time on site
  • $5,045 average monthly revenue from promoted programming
  • 25 campaigns actively running and driving measurable results

What is Growth Strategy?

Growth strategy is about identifying what’s working, fixing what’s not, and finding scalable ways to grow your reach, revenue, and retention over time. It combines performance analysis, platform improvements, and tactical execution to move your business forward.

At Fungi Marketing, we help brands unlock new levels of growth by streamlining processes, optimizing spend, and building systems that scale.

Our Approach to Growth Strategy

 Funnel and Platform Audits

We start by analyzing your marketing funnel and core platforms to identify drop-off points, missed opportunities, and areas to scale.

Resource Maximization

We help you get the most out of what you already have—ad budgets, CRMs, websites, email systems—before asking for more investment.

 Multi-Platform Reach

 Multi-Channel Optimization

We refine your presence across paid search, email, organic, and social to ensure consistency, clarity, and results at every stage of the journey.

Conversion and Retention Focus

Growth isn’t just about acquisition. We improve activation and retention with lifecycle strategies that keep customers engaged and loyal.

 Ongoing Strategy and Support

We’re not a one-and-done partner. We evolve your strategy over time with continuous testing, analysis, and performance tracking.

When to invest in Growth Strategy

Growth strategy is critical when:

You’ve hit a plateau with traffic, leads, or conversions

You want to scale without adding more budget

You’re seeing high engagement but low conversion

Scale reach efficiently without sacrificing targeting quality

You need to get more ROI from existing campaigns and tools

You’re preparing to expand offerings or enter new markets

Why Choose Fungi Marketing for Growth Strategy?

We help organizations scale with purpose—not just more traffic, but better strategy, better conversion, and more sustainable success.

You’ll get:

A strategic roadmap customized to your goals and capacity

Better use of the tools, assets, and campaigns you already have

Performance-focused insights and reporting

A growth partner who evolves with you, not just around you

 

Let’s Unlock What’s Next

Ready to scale your brand with purpose? Let’s build a growth strategy that works harder, smarter, and longer-term.