Construction Marketing
Generate qualified leads, showcase expertise, and win more projects.
We help infrastructure contractors, specialty builders, and industrial service providers move beyond referrals to build scalable marketing systems.
Trusted By Top Local and Global Brands
Industries We’ve Helped with Construction Marketing
Heavy Civil & Infrastructure
Highway, bridge, and utility construction marketing
Commercial Construction
Project showcasing and developer outreach
Energy & Utilities
Power generation and transmission project marketing
Building Systems & Technologies
HVAC, automation, and commissioning service marketing
Moffat Pipe – Brand Video Production
Challenge
Moffat Pipe needed a modern digital presence to reflect its growth, services, and industry-leading safety culture.
Strategy
We overhauled the website and produced a high-quality corporate video to elevate brand perception and drive engagement.
Fungi developed and executed a comprehensive brand refresh strategy:
- Website redesign with modern UX, improved navigation, and better lead capture tools
- Corporate video production featuring real employee stories, on-site footage, and safety-focused messaging
- Visual storytelling with testimonials, drone shots, and motion graphics
- SEO integration and analytics setup for long-term performance tracking
Results
- Enhanced brand image aligned with business growth and safety commitment
- Improved employee morale through recognition and visibility in campaign assets
- Increased engagement across web, social, and sales touchpoints
What is Construction Marketing?
Our Approach to Construction Marketing
Audience Research and Segmentation
We start by identifying key audience segments and building messaging that resonates at every stage of the buyer journey.
Campaign Planning and Execution
We design multi-channel campaigns that integrate paid search, social, display, and video advertising based on where and how your audience engages.
Landing Page and Offer Optimization
We build or refine landing pages, lead forms, and offers to maximize conversion rates and lead quality.
Continuous Testing and Learning
A/B testing, heatmapping, and engagement tracking help us refine messaging, creative, and targeting for better results over time.
Reporting and Insights
We deliver clear, actionable reporting that links campaign performance to pipeline growth and business outcomes.
When to invest in Construction Marketing
Construction marketing is critical when:
You’re ready to grow beyond referral-only business
You need to demonstrate safety culture and expertise to new markets
You want to reach decision-makers before they create vendor shortlists
You want to nurture audiences toward conversion over time
Why Choose Fungi Marketing for Construction Marketing?
We understand construction sales cycles, safety requirements, and the complex decision-making process. Our campaigns build credibility while generating qualified project inquiries.
You’ll get:
Industry-specific strategies that speak to construction decision-makers
Video and visual content that showcases your work in action
Campaigns targeting engineers, facility managers, and project developers
Lead generation systems built for longer sales cycles
Let’s Build Your Marketing Strategy
Your expertise deserves marketing that works as hard as you do.