30-MINUTE SNACK BREAK WEBINAR
Who is your ideal client…really? Defining your true ICP
Stop guessing and discover how to pinpoint, score, and replicate your highest-value clients by looking beyond basic demographics to define your true Ideal Client Profile.
Date: Wednesday, October 21, 2026
Time: 11:00 AM EST
Duration: 15-20 minute presentation + 15 minutes live Q&A
Most businesses can describe their target market, but that doesn’t mean they’ve clearly identified their ideal client. Your biggest client might be causing operational strain and hidden costs, while your best clients quietly generate high margins and seamless partnerships.
What You’ll Learn:
Target Market vs. Ideal Client Profile (ICP)
Learn why broad demographics fail and how to define actionable fit criteria.
Biggest Client vs. Best Client
Discover why revenue alone is a misleading metric and how to avoid high-maintenance, low-margin traps.
The 10-Question Opportunity Fit Check
Walk away with a practical framework to evaluate real prospects across Need, Readiness, Fit, and Delivery.
Traits that Repeat
Identify the underlying patterns across your top clients to build a mature ICP scoring model.
🎁 FREE BONUS FOR ATTENDEES
Free customizable Opportunity Fit Check & ICP Scoring Dashboard (Google Sheet).
Who you’re learning from:
Ryan Bowles
Fractional CXO, Performance CXO
Ryan Bowles
Fractional CXO, Performance CXO
Ryan drives growth at Fungi, connecting our work with the right clients. With 15+ years in sales, he brings energy, focus, and just enough hustle to turn momentum into results. Outside the office, he's a proud girl dad of three, backyard chef, and pickleball competitor.
Webinar FAQs
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Will this be recorded?Yes — everyone who registers gets the replay, even if you can't make it live.
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Do I need to be a technical marketer to get value?No. This is a strategy session, not a software tutorial. If you manage or oversee your company's Meta ads, you'll leave with something you can use.
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Will this be a sales pitch?No. It's 30 minutes of teaching and 15 minutes of live Q&A. If you want to talk more after, we're happy to — but that's entirely up to you.
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Can I submit a question in advance?Yes — there's an optional field on the registration form, or you can email us directly. You can also ask during the event in our live chat.
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What if I can't attend the full session?Register anyway. You'll get the replay link after the event so you can watch at your own pace.
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