UI/UX Design
Make your website easier to use and harder to leave.
Smarter design choices start with better user insights
We design websites and digital tools that feel effortless to use and are constantly improving. Our approach blends user research, behavior tracking, and testing to boost engagement and drive better results.
Why brands choose Fungi for UI/UX Design:
- Clear, easy-to-navigate interfaces that keep users moving
- Heatmapping, A/B testing, and analytics to optimize performance
- Mobile-friendly design that works across every screen
- Strategic updates based on real user behavior, not guesswork
Trusted By Top Local and Global Brands
Industries We’ve Helped with UI/UX Design
Ecommerce
Conversion optimization and product flow refinement
Nonprofits and Education
Intuitive navigation and accessible design
B2B and SaaS
Simplified journeys and frictionless lead capture
Lifestyle Brands
Better experiences that support loyalty and growth
ReviveMI Conversion Optimization
Challenge
ReviveMI had a large and loyal social media following, more than 60,000 Instagram followers, and plenty of traffic coming to the site. But conversions were low, especially from new visitors. Analytics showed users were browsing product pages but rarely adding items to their cart.
Strategy
We started by analyzing user behavior and found a big missed opportunity: email subscribers were 2 to 3 times more likely to convert, but the only way to join the list was a small form in the footer.
We introduced a 10% off email signup popup and built a targeted welcome series. We also A/B tested product page layouts and calls-to-action to boost add-to-cart activity.
Results
- Collected 5,000+ new email subscribers
- Generated over $100,000 in first-purchase coupon redemptions
- Added $37,000 in revenue from the welcome email series
- Earned an additional $200,000 from follow-up email campaigns
- Improved cart-to-detail rate by 23% and buy-to-detail by 3%
What is UI/UX Design?
UI/UX design is about how people use your site, and how easy it is for them to find what they need, take action, and feel good about it. We look at how your audience navigates your digital experience, then design interfaces and flows that remove friction and support your goals.
At Fungi Marketing, we make it simple for users to move through your website and for you to improve it over time. Our design process doesn’t stop at launch, we test, analyze, and refine based on real user behavior.
Our Approach to UI/UX Design
Understand Your Users
We start with research: behavior tracking, session recordings, and analytics to uncover pain points, drop-off moments, and missed opportunities.
Map Key Journeys
We outline how users should move through your site, from landing to conversion, and ensure every step feels logical, fast, and friction-free.
Wireframe and Prototype
Before we polish the visuals, we design low-fidelity wireframes and testable prototypes to get structure and flow right from the beginning.
Design With Clarity
We bring your brand to life with clean, modern UI that’s easy to use and consistent across devices and platforms.
Test and Optimize
After launch, we continue testing through A/B experiments, heatmaps, scroll-depth tools, and conversion tracking to make sure your UX is always improving.
When to invest in UI/UX Design
Strong UX is a must when:
You’re redesigning or adding new functionality
You want a better experience without a full rebuild
You need a site that grows with your business and audience
Why Choose Fungi Marketing for UI/UX Design?
We don’t just guess at what users want, we track, test, and improve every step of their experience. From better flow to better performance, we bring structure and insight to every page you launch.
You’ll get:
UX rooted in real behavior, not assumptions
Tools and testing to optimize performance over time
Strategic, scalable design that grows with your site
A smoother, more enjoyable experience for every user
Let’s Turn Clicks Into Progress
Whether you’re building something new or trying to improve what you’ve got, we’ll help make every interaction count.