ELEMENTS OF A COMPREHENSIVE STRATEGIC MARKETING PLAN

All strategic marketing plans are not created equal. We develop a strategic marketing plan that is a great first step in generating more qualified leads, elevating your brand image and reputation and ultimately helping you close more sales. On target, smart marketing is an investment that provides a positive ROI for your business. Our strategic marketing plan includes the following elements and action steps:

• Conduct An Internal Audit
• Create A Company SWOT
• Research Your Marketplace
• Define Customer Profiles
• Complete A Competitive Analysis
• Write Your Mission Statement
• Develop Marketing Objectives
• Identify Clear Strategies
• Select Marketing Tactics
• Set Sales And Marketing Forecasts
• Determine Associated ROI Metrics
• Plan An Action Step Calendar Of Events
• Develop A Tactical Budget

Ultimately, our strategic marketing plan helps you:

• Save Money. Returns a better ROI than gut instinct marketing.
• Financially Plan. Finance isn’t allowed to operate without a budget and balance sheet. Marketing needs a budget and ROI goals, too.
• Target Better. Defines your audience and communicates with them when/where/how they want to be communicated with.
• Achieve More. Planning with coordinated action steps will always outperform one-off sporadic tactics.
• Align With Sales. Identifies how marketing will help generate the properly qualified leads so that sales can sell.
• Build Brand Consistency. Gives you a roadmap on how to build awareness with a coordinated effort.

A strategic marketing plan is central to your business plan. Get started with our help today.