Search Engine Marketing
Search engine marketing involves both optimizing your current website content as well as promoting your business through online directories and advertising on your top product/service level keywords. If your business is local, there are a lot of tips and tricks to get listed at the top of search listings as well as in the maps section of engines like Google, Bing, and Yahoo.
For national clients, search engine marketing can take a lot more time as you’re competing with local providers as well as competitors in other states who have spent months or years building out their search authority. Below you’ll find a listing of both short and long-term strategies we offer to help you dominate search engines.
How We Market Via Search Engines
On-Site Search Engine Optimization
There are two ways to optimize your website for search results; on-site with keyword-rich content / links and meta data, and off-site directory or other link building. On-site search engine optimization requires a detailed strategy for how you structure your website pages, dedicating a primary and secondary keyword to one specific page, and then incorporating those terms in both front-facing content / links as well as behind the scenes tagging of images and page meta information.
Off-Site Search Engine Optimization
Optimizing your website for search is more than just creating quality keyword-rich content and links. Off-site search engine optimization involves submitting your company information, photos, videos, physical location, and URL to a variety of different website who then provide links back to you. Some online directories you should prioritize include Google, Yahoo, Bing, and Yelp. The more well-known the directory or other external website is (ex: Apple.com / NYTimes.com), the more powerful the link authority, and therefor more credibility is given to your website.
Search Engine Advertising
Search engine optimization is a long-term strategy that can take months or years to see results from depending on how competitive your target keywords are. Advertising in search engines on the other hand can show almost immediate results. Google and Bing advertising networks in particular will allow you to promote text-based ads to users searching your desired terms with a bidding model known as pay per click. The more relevant your ads and landing pages are and the higher you bid on the terms determines whether or not you’ll be listed at the top of search results pages.