Content Planning
Every great brand story begins with a smart content strategy.
Lay the foundation for content that connects and converts
We help brands organize, prioritize, and map out content strategies that drive results across websites, blogs, email, and social media.
Why brands choose Fungi for Content Planning:
- Content audits to identify gaps and opportunities
- Audience-first messaging frameworks and journey mapping
- Editorial calendars that align with business goals
- Cross-channel strategies that scale as you grow
Trusted By Top Local and Global Brands
Industries We’ve Helped with Content Planning
Nonprofits and Education
Story-driven audience engagement
Professional Services
Thought leadership content mapping
Healthcare
Patient education and service awareness
SaaS and Tech
Lead nurturing and product marketing support
The Brooks Group Website Restructure and Migration
Challenge
The Brooks Group had a highly optimized Drupal website, but the platform was creating major user experience challenges and slowing internal updates. Their site had over 800 pages scattered across a complicated navigation structure, making it difficult for both users and search engines to find and engage with content. A cleaner, more scalable solution was needed without losing the SEO authority they had built.
Strategy
We recommended a migration to WordPress to take advantage of modern, SEO-friendly features and easier content management. During the process, we conducted a full audit of all content, page structures, and on-site linking.
We simplified the main navigation, collapsing their massive mega menu into a handful of intuitive primary categories. We carefully mapped old URLs to the new structure, preserved important page equity, and implemented redirects where needed to maintain SEO rankings. Throughout the migration, we prioritized both user experience improvements and SEO preservation.
Results
- 17.75% increase in overall traffic within the first 30 days post-launch
- 3% increase in form completions during the same period
- Significant improvement in search traffic and keyword rankings
- 16.7% increase in average session duration
- Stronger, more intuitive navigation that improved both UX and SEO performance
What is content planning?
Content planning is the process of making sure the right message reaches the right people at the right time. It connects your business goals to the real needs and behaviors of your audience.
At Fungi Marketing, we help brands stop guessing about what to say and when to say it. Instead, we build structured content strategies that support every stage of the customer journey—from awareness to conversion and beyond.
Our Approach to Content Planning
Research and Audit
We review your existing content, customer journeys, and analytics to understand what’s working, what’s missing, and where to focus.
Audience and Message Mapping
We define key audience segments and map their information needs at every stage of the funnel. This ensures your content speaks directly to real questions and pain points.
Editorial Calendar Development
We create detailed content calendars that organize blogs, emails, social posts, and web updates, keeping messaging consistent and strategic across channels.
Channel Strategy Alignment
We plan how and where content will show up—organic, paid, email, social—so that every piece supports broader marketing goals.
Continuous Optimization
As campaigns unfold, we refine the content plan based on performance data, feedback, and shifts in audience behavior.
When to invest in Content Planning
Content planning is essential when:
You are publishing without clear strategy or priorities
You are launching a new website, brand, or marketing campaign
You want to improve lead generation, sales, or engagement rates
You are scaling and need a system that supports growth
Why Choose Fungi Marketing FOR Content Planning?
We turn content chaos into content clarity. With a strong plan in place, your brand shows up smarter, more consistently, and with greater impact—no wasted effort, no wasted opportunities.
You’ll get:
A clear roadmap for content across channels
Messaging frameworks built on audience research
Editorial calendars that connect marketing to measurable goals
A partner who helps you adapt and optimize over time
Let’s Build Your Content Roadmap
When every word has a purpose, your brand wins. Let’s plan smarter content together.