Copywriting
Words that move people to think, feel, and act.
Clear, compelling copy that drives your brand forward
We craft messaging that connects with your audience, builds trust, and inspires action across websites, ads, emails, and more.
Why brands choose Fungi for Copywriting:
- Brand voice development for consistent messaging
- Conversion-focused copy for websites, ads, and landing pages
- Storytelling that turns products and services into must-haves
- SEO-optimized writing without sacrificing clarity or style
Trusted By Top Local and Global Brands
Industries We’ve Helped with Content Planning
Professional Services
Value propositions, website copy, email nurturing
Consumer Goods
Product storytelling and ecommerce optimization
Nonprofits
Mission-driven messaging and fundraising appeals
SaaS and Tech
Complex concepts simplified into clear customer benefits
Electric Co-ops Solar Education Campaign
Challenge
Many member-owned electric co-ops were facing a surge of consumer questions about installing solar panels. Outside solar providers were promising massive savings and $0 electric bills, often exaggerating benefits and creating confusion and distrust. Co-ops needed a way to proactively educate their members with clear, trustworthy information before purchase decisions were made.
Strategy
We developed a series of targeted ads, videos, and educational materials focused on connecting emotionally with members. The messaging avoided jargon and sales tactics, instead leaning into clarity, trust, and member advocacy.
Our copywriting emphasized transparency—positioning the co-ops as trusted energy advisors rather than adversaries. Every headline, ad description, and call-to-action was crafted to make the topic feel approachable and urgent, driving members to click through to learn more.
Results
- Over 20 million ad impressions across social media and programmatic channels
- Nearly 25,000 clicks generated
- Improved member trust and stronger engagement with co-op energy education resources
What is copywriting?
Copywriting is about more than words on a page. It is about choosing the right words in the right order to spark emotion, explain value, and guide people toward action.
At Fungi Marketing, we treat every piece of copy—whether a homepage headline or a paid ad—as an opportunity to connect. We blend storytelling, brand strategy, and conversion best practices to deliver messaging that works as hard as you do.
Our Approach to Copywriting
Understand Your Brand and Audience
We start by defining your voice, tone, and key messaging pillars, making sure everything we write sounds like you and resonates with your audience.
Prioritize Clarity and Connection
Our copy is crisp, human, and free of fluff. Every line has a purpose: to clarify your value, address real needs, and move people closer to action.
Support the Customer Journey
We map content to the stages of your funnel—awareness, consideration, decision—so your messaging always feels timely and relevant.
Optimize for Performance
SEO, readability, scannability, and calls to action are built into everything we write, giving your content the best chance to rank and convert.
Test and Refine
We analyze performance data where available and continuously optimize headlines, CTAs, and messaging strategies based on real user behavior.
When to invest in Professional Copywriting
Great copy makes a difference when:
Your message feels confusing, inconsistent, or scattered
Website traffic is high but conversions are low
You are launching a new brand, product, or service
You want to strengthen your authority and thought leadership
You need messaging that ties marketing and sales efforts together
Why Choose Fungi Marketing for copywriting?
We understand that copy is your first impression and often your final nudge toward conversion. We craft messages that build trust, simplify decisions, and move audiences with intention.
You’ll get:
Messaging that fits your brand and audience
Content that supports SEO, UX, and conversion goals
Collaborative feedback loops to refine voice and style
Copy that does not just sound good—it drives real results
Let’s Find the Right Words Together
Clearer messaging. Stronger connections. Better outcomes. Let’s make your brand impossible to ignore.