Local USTA Marketing Transformation
Rebranding, resign, marketing, sponsorship, and fundraising success
About The Organization
The mission of GRETA is to introduce, train and promote the sport of tennis to all youth and adults in our community and the surrounding area through clinics, lessons, and educational workshops to instruct and educate individuals about the benefits of tennis. We provide and/or partner with local organizations to offer tennis programs for all ages and abilities. We teach players a lifetime love of physical fitness, the health and educational benefits, the value of good sportsmanship and the importance of giving something back to the community through tennis and educational programs.
The Challenge
GRETA provides a variety of community outreach services in addition to managing leagues in greater Guilford County, NC. Over the last several years, the organization has undergone a transformation in both league and outreach programs. With increasing costs for programs as well as encroaching local competition, GRETA needed a new face and marketing plan to spread awareness and generate more donations.
The Solution
Over the course of the last 2 years, Fungi has been working closely with GRETA director Susan Brodeur with weekly consulting as well as quarterly design and marketing projects to transform the organization’s outreach. To date we have completely rebranded the organization resulting in a new logo, website redesign / re-architecture, and professional videos for them to use on the website as well as throughout their marketing promotion. We’ve also built out a new sponsorship program and launched an annual fundraising campaign that can be used for years to come.
The Results
Since starting work with Fungi, GRETA has increased league participation by over 15%, expanded their reach into the local Guildford County School system, partnered with High Point Parks and Recreation, and raised thousands of dollars in donations and sponsorships to put toward new programming. We have new programs already in motion to promote the organization through Google and other search engines as well as an annual impact analysis that will be used for gaining more sponsors and grants in the coming year.