FREE LIVE WEBINAR · AUG 20

How to Create Content That Actually Drives Action

There’s more content than ever. Most of it, nobody can prove is working. Four moves that fix that, plus a live teardown that makes the difference impossible to miss.
Date: Thursday, August 20th, 2026
Time: 11:00 AM EST
Duration: 30-minute presentation with Q&A

Save Your Seat Today

More content isn’t the goal.
Content that gets used is.

Content volume is out of control. Every company you compete with has a blog, a newsletter, a LinkedIn strategy, and, as of about eighteen months ago, an AI that can produce all of it before lunch. We’re not telling you to stop using AI, it’s a useful tool. We’re telling you it can help you write faster, but it can’t decide what’s worth saying, and right now, most companies are using it to publish noise, faster than ever.

Here’s the part that doesn’t show up in a prompt: the content that actually cuts through is built on something true. A real story, a real detail, the one thing about your business nobody else could say. Generic content describes the product. The right content tells the truth about it. That’s the difference between wallpaper and something a reader actually remembers.

In 30 minutes, you’ll walk away knowing:

How to tell if a piece of content has a real person, a real story, and a real decision behind it, or if it’s just noise
The one-question test that tells you whether sales actually uses what you make
Scale reach efficiently without sacrificing targeting quality
How to report content in the language your C-suite already trusts, instead of vanity metrics
How to keep leadership defending your content after the good quarter ends, not just during it

This webinar is for you if…

Check Mark

You’re a marketing director or CMO who’s had to answer for what content actually did last quarter

Check Mark

Your team is producing more content than ever, using AI to speed it up, and you still can’t tell what’s working

Check Mark

Sales rarely, or never, actually uses what marketing makes

Check Mark

You’ve heard “no fluff” from an agency before and gotten fluff anyway

Check Mark

You want a framework you can actually use Monday morning, not a 60-minute sales pitch

Who you’re learning from:

Jordan Lacenski

Director of Marketing at Fungi Marketing

Jordan Lacenski

Director of Marketing at Fungi Marketing

I've built the content systems behind real revenue numbers, sat through the budget meetings where content almost got cut, and I'm done watching good work die because nobody could prove it worked. This is my first Snack Break session here at Fungi, so attend even if just to pepper me with questions. One extra beat of fluff is all it takes to lose the reader. Let's make sure yours has legs.

Webinar FAQs

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    Will this be recorded?
    Yes — everyone who registers gets the replay, even if you can't make it live.
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    Do I need to be a technical marketer to get value?
    No. This is a strategy session, not a software tutorial. If you manage or oversee your company's Meta ads, you'll leave with something you can use.
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    Will this be a sales pitch?
    No. It's 30 minutes of teaching and 15 minutes of live Q&A. If you want to talk more after, we're happy to — but that's entirely up to you.
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    Can I submit a question in advance?
    Yes — there's an optional field on the registration form, or you can email us directly. You can also ask during the event in our live chat.
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    What if I can't attend the full session?
    Register anyway. You'll get the replay link after the event so you can watch at your own pace.

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