Ryan gave a presentation/workshop on remarketing, automation and other digital marketing strategies for the MECA Communicators Conference this year. MECA is the Michigan Electric Cooperative Association and one of the top energy coops in the USA. The title of the presentation was “How to Harness Digital Marketing To Re-engage Your Members” and we did our best to cover a variety of topics! Below is a breakdown of some of the more specific topics by their timestamp.
Introduction: 0:00 – 3:00
The Old Way: 3:01-3:50
Our Way: 3:51-5:15
Remarketing: 5:16-12:22
Exit Popups: 12:23- 12:52
Automation: 12:53-17:15
Google Analytics: 17:16-43:38
Workshop & Examples: 43:39-End
