If you have a newsletter signup on your website, don’t wait until your next big announcement to start reaching out to prospects or customers. A welcome drip campaign that is custom-tailored to your community can yield amazing results. For ecommerce-based businesses, be sure to offer an incentive to signup for the newsletter and have your first automated response include a promotion (see examples below). For service-based businesses, more informational content or trade secrets can be a great incentive for potential clients (examples below).
Sample Ecommerce Welcome Newsletter Incentive:
- Signup Today For 10% Off Your Next Order
- Don’t Miss Out On Our Monthly Discounts – Sign Up Today!
Sample Service-Based Welcome Newsletter Incentive:
- Submit Your Email Below To Receive Our Free White Paper
- Opt-In To Our Tip Of The Month Club Below
Regardless of your industry or business type, welcome drip campaigns are most successful with a solid workflow plan in place. Signup for our newsletter to get the Power Point for the workflow below…
