Will this be recorded?

Yes — everyone who registers gets the replay, even if you can't make it live.

Do I need to be a technical marketer to get value?

No. This is a strategy session, not a software tutorial. If you manage or oversee your company's Meta ads, you'll leave with something you can use.

Will this be a sales pitch?

No. It's 30 minutes of teaching and 15 minutes of live Q&A. If you want to talk more after, we're happy to — but that's entirely up to you.

Can I submit a question in advance?

Yes — there's an optional field on the registration form, or you can email us directly. You can also ask during the event in our live chat.

What if I can't attend the full session?

Register anyway. You'll get the replay link after the event so you can watch at your own pace.

30-MINUTE SNACK BREAK WEBINAR

You Got the Lead… Now What? Closing the Gap Between Sales & Marketing

Stop the blame game. Learn the exact handoff process that turns a Marketing Qualified Lead (MQL) into a Sales Qualified Lead (SQL) using a shared lead scorecard.

Date: Wednesday, September 23, 2026
Time: 11:00 AM EST
Duration: 15-20 minute presentation + 15 minutes live Q&A

Save My Seat Now

Grab Your Free Seat

Can't make it live? Register anyway and we'll send you the recording.

Marketing is celebrating a record month of form fills. Sales is frustrated because “the leads are garbage.” Sound familiar?

The biggest gap in most growing companies isn’t lead generation or closing ability—it’s what happens in the messy middle between the two. When sales and marketing operate in silos, you burn through cash, waste time on the wrong prospects, and confuse your buyers with mixed messaging.

Join Jordan Lacenski and Ryan Bowles as they break down the exact handoff process that turns a form fill into a closed deal. We’ll show you exactly how to track, score, and communicate about leads so that marketing brings in the right people, and sales knows exactly what to do with them.

What You’ll Learn:

The MQL to SQL Handoff (The Shared Scorecard)

How a marketing lead actually becomes a sales opportunity, and how to use a shared scorecard so both teams are accountable for closed-won revenue.

A Live Handoff Demo

Watch a live walkthrough of a prospect entering our tracking system to see exactly who does what, when, and how the lead gets scored from first click to sales call.

Scale reach efficiently without sacrificing targeting quality

The Feedback Loop

How sales can constructively grade lead quality post-meeting to help marketing dial in their targeting (without the usual finger-pointing).

Defining a “Good” Lead

Why sales needs to stop expecting leads to arrive with a “check in hand”—and how to spot the hidden pipeline opportunities.

🎁 FREE BONUS FOR ATTENDEES

All attendees will receive a free, customizable Sales & Marketing Lead Tracking Dashboard (Google Sheet). You can implement this scorecard process immediately to get your teams aligned, even if you don’t have a fancy, expensive CRM!

Who you’re learning from:

Ryan Bowles

Fractional CXO, Performance CXO

Ryan Bowles

Fractional CXO, Performance CXO

Ryan drives growth at Fungi, connecting our work with the right clients. With 15+ years in sales, he brings energy, focus, and just enough hustle to turn momentum into results. Outside the office, he's a proud girl dad of three, backyard chef, and pickleball competitor.

Jordan Lacenski

Director of Marketing, Fungi Marketing

Jordan Lacenski

Director of Marketing, Fungi Marketing

Jordan is the big-picture thinker of the group, constantly connecting dots, spotting opportunities, and turning creative sparks into real strategy. A proud "jill of all trades," she thrives where storytelling, marketing, and community building collide.

Webinar FAQs

Will this be recorded?

Yes — everyone who registers gets the replay, even if you can't make it live.
Do I need to be a technical marketer to get value?

No. This is a strategy session, not a software tutorial. If you manage or oversee your company's Meta ads, you'll leave with something you can use.
Will this be a sales pitch?

No. It's 30 minutes of teaching and 15 minutes of live Q&A. If you want to talk more after, we're happy to — but that's entirely up to you.
Can I submit a question in advance?

Yes — there's an optional field on the registration form, or you can email us directly. You can also ask during the event in our live chat.
What if I can't attend the full session?

Register anyway. You'll get the replay link after the event so you can watch at your own pace.

Not quite ready to talk strategy yet?

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