Stop wondering where your marketing budget is going and figure out exactly what’s generating revenue for your business.
If your team is running campaigns, reporting on clicks, and hitting lead targets, but leadership still can’t see a clear line to revenue… this live webinar will show you how to build the measurement foundation that connects every dollar of marketing spend to real business outcomes.
Join us for our free webinar: ‘Stop Fishing in the Wrong Pond: Master Your Marketing ROI in 5 Steps’
Time: 12pm EST
Duration: 30 min + 15 min live Q&A
Scope: Live webinar + recording sent to all registrants
No fluff. No theory. A practical framework your team can start using immediately.
Join this live session and walk away with a five-step ROI framework for measuring, optimizing, and confidently defending every dollar of your marketing investment.
Can’t make it live? Register anyway, and we’ll send you the recording.
Most marketing teams don’t have a spending problem. They have an ROI measurement problem.
But when leadership asks “what is marketing actually driving?”…the answer gets complicated.
Here’s what that looks like in practice:
You’re reporting impressions and clicks, but can’t tie them directly to revenue
Half the budget might be working. The other half might be wasted. You’re not sure which is which.
Channels that look good on paper are quietly underperforming, and you don’t know until it’s too late
Every budget conversation becomes a defense, not a strategy
This isn’t a creativity problem. It’s a measurement infrastructure problem. And most marketing leaders are operating without one.
This webinar gives you the measurement system that turns marketing spend into a revenue story.
In this live session, the Fungi Marketing team will walk you through their proven five-step ROI framework, a practical operating system that helps marketing leaders stop guessing, start measuring, and build the kind of clarity that earns budget, trust, and results.
Not after a platform overhaul. Not after hiring a data team. Starting with the data you already have, and a process you can implement next week.
By the end of this session, you will have:
A step-by-step framework for establishing your marketing baseline, so you always know where you stand
A method for aligning your marketing KPIs directly to revenue and business objectives
A clearer way to identify which channels and campaigns are worth doubling down on — and which to cut
A simple approach to sales and marketing alignment that closes the lead quality gap
A more confident, credible story to bring to leadership about where your budget is going and why
You won’t leave with a list of ideas.
You’ll leave with a blueprint you can act on immediately.
This is not a high-level marketing theory session. It’s a working framework.
You’ll see:
Real examples of what baseline metrics actually look like and how to build your own marketing KPI scorecard
How to identify your true ideal client profile so your budget targets the right audience from the start
How to connect your top-of-funnel activity to closed revenue, step by step
What channel optimization looks like when it’s driven by data, not gut feel
This webinar is built for marketing leaders who are accountable for more than activity.
CMOs and VPs of Marketing who need to prove ROI beyond traffic and lead volume
Marketing Directors managing budgets without a clear measurement framework
Growth-focused marketers tired of defending spend without a strong revenue narrative
Marketing leaders who want to get ahead of the next budget conversation, not react to it
Real perspectives from inside a marketing agency that lives and breathes ROI.
At Fungi Marketing, we work with medium-sized B2B companies navigating the same challenge: marketing that works hard but can’t always prove it. The five-step framework you’ll learn in this session is the same one we apply with our clients, and the results speak for themselves.
You’ll learn from three members of the team behind the framework:
At Fungi Marketing, we work with medium-sized B2B companies navigating the same challenge: marketing that works hard but can’t always prove it. The five-step framework you’ll learn in this session is the same one we apply with our clients, and the results speak for themselves.
You’ll learn from three members of the team behind the framework:
Ryan Forrest
Chief “Fun Guy” & CEO at Fungi Marketing
Ryan Forrest
Chief “Fun Guy” & CEO at Fungi Marketing
Leads marketing strategy for Fungi's B2B client portfolio, with a focus on connecting campaigns to pipeline and provable revenue outcomes — not just activity metrics.
Ryan Bowles
Head of Growth at Fungi Marketing
Ryan Bowles
Head of Growth at Fungi Marketing
Drives Fungi's growth strategy with a sharp eye for what actually moves the needle, from ICP definition and channel selection to lead quality and conversion.
Lyndee Pfaffenbach
Lead Digital Strategist at Fungi Marketing
Lyndee Pfaffenbach
Lead Digital Strategist at Fungi Marketing
Brings the analytical backbone to every campaign, translating data into clear, actionable direction so marketing investment goes exactly where it should.
Together, they’ve built a framework that works across industries, team sizes, and budget levels that’s built on measurement, not assumptions.
Ready to stop wondering what’s working with your marketing and know where to confidently allocate your budget?
Join us for Stop Fishing in the Wrong Pond: Master Your Marketing ROI in 5 Steps and walk away with the clarity, confidence, and framework to make every marketing dollar count.
Can’t make it live? Register anyway, and we’ll send you the recording.