Why An Order “Thank You” May Be More Valuable Than You Think
After what seems like an eternity of waiting, your lead generation strategy is finally reaping returns. A potential customer has visited your site and completed a desired conversion. For whatever reason – may it be a purchase, a white paper downloaded, or a survey answered – a customer deserves a “Thank You!” from you. Not only is it the polite thing to do, but it is also a way for marketers to have a form of continuous engagement with a converted user.
A “Thank You” email is an effective way to carry out your marketing master plan. Here’s why:
It’s more than just a receipt
A “Thank You” email confirming successful transaction from Zalora Philippines offering a 10% discount on next order
Thank you emails contain information that confirms a customer’s transaction. Beyond that, it can also serve as a way to humanize and enhance your customer’s brand experience. People want to be recognized and appreciated. Thank you emails do just that. They are personalized and on-point, facilitating retention.
Subtle yet effective
Unlike direct promotional emails, thank you notes are not in-your-face advertising offers. Aside from letting customers know how invaluable their business is to you, you can simultaneously lure them to other offers by incorporating a recommendation engine that shows items or merchandise typically bought together. You can structure your email in a way that includes attractive banner ads and catchy headlines to ‘Related links’ that lead to other offers, hoping that they will click and perform another desired action.
An example of a recommendations engine by Amazon
Triggered ‘thanks’ are engaging
Order “Thank You” emails are a marketer’s golden opportunity to tap into existing customers using a triggered email that, more or less, achieves a 152% open rate, as compared to traditional emails. Keyword checkers also show that having the word ‘thank’ in the subject line generates an open rate of 52.57% and a click rate of 27.44%.
Having someone perform a series of actions or spend their hard-earned money for you is valuable which is why you should take advantage of the opportunity and convert the lead to full-fledged and hopefully, loyal advocates.
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